ELARA
Iraq's AI-powered beauty & health shopping app. Scan your face with your phone camera and get a deep-learning skin analysis in about three seconds — then a routine and products chosen for your skin.
- Client
- Dev Vision product
- Platforms
- iOS · Android
- Languages
- Arabic · Kurdish · English
- Launched
- 2026 · v1.6
- Services
- AI model · Native apps · UI/UX · Backend
95%
accurate analysis
~3s
per scan
3
languages
24h
delivery
Scan. Understand. Shop what actually suits you.
Built from scratch to prove what our visual AI can do.
ELARA started as our internal showcase for computer-vision AI and became a real business. We trained the skin-analysis model on the Baumann skin-type system, built native apps in three languages with right-to-left layouts, and wired in local payments — QiCard, ZainCash, Visa and MasterCard.
Custom AI skin model
Detects acne, dryness, pigmentation and sensitivity with zone mapping and skin-age.
Native iOS & Android
Camera pipeline, offline-tolerant cart, push notifications, Arabic/Kurdish RTL.
Personalized routines
Morning and evening routines generated from each user's analysis and refined over time.
Commerce & payments
Subscriptions, product drops, 24-hour delivery across Iraq and local payment rails.
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