ELARA
What is ELARA?
Iraq's AI-powered beauty & health shopping app. Scan your face with your phone camera and get a deep-learning skin analysis in about three seconds — then a routine and products chosen for your skin.
- Client
- Dev Vision product
- Platforms
- iOS · Android
- Languages
- Arabic · Kurdish · English
- Launched
- 2026 · v1.6
- Services
- AI model · Native apps · UI/UX · Backend
95%
accurate analysis
~3s
per scan
3
languages
24h
delivery
Scan. Understand. Shop what actually suits you.
Built from scratch to prove what our visual AI can do.
ELARA started as our internal showcase for computer-vision AI and became a real business. We trained the skin-analysis model on the Baumann skin-type system, built native apps in three languages with right-to-left layouts, and wired in local payments — QiCard, ZainCash, Visa and MasterCard.
Custom AI skin model
Detects acne, dryness, pigmentation and sensitivity with zone mapping and skin-age.
AI Product Scan
Point the camera at any skincare product to read ingredients, match them to the user's skin profile and flag potential conflicts.
AI Routine Builder
Generates morning and evening routines based on age, gender and skin analysis, then refines them as the user's profile evolves.
AI Chat
A conversational assistant that answers skin questions, explains ingredients and guides users from scan to checkout.
Smart recommendations
Product suggestions ranked by skin-type match, concern priority, ingredient compatibility and real availability.
Native iOS & Android
Camera pipeline, offline-tolerant cart, push notifications, Arabic/Kurdish RTL.
Commerce & payments
Subscriptions, product drops, 24-hour delivery across Iraq and local payment rails.
Want an AI feature like this in your app?
Tell our assistant what you have in mind — you'll get a scoped estimate in minutes.
ELARA is part of what we do under AI models & smart integrations.